Dwain Lurielle has no desire to be traded on Wall Street. He prefers the direct sale approach on a small scale rooted on exclusivity where he can physically hand-craft and and distribute his entire operation.
Dwain Lurielle believes there is still a powerful market for personal service that revolves around human interaction, not just supply and demand.
There are plenty of mass produced perfume houses already, and enough foreign based companies also flooding the market with their saturated products. There is no need to add outside pressure to an already successful operation that isn't built on world domination or greed.